All measurements are of the garment laid flat, in inches, and are approximate — allow about half an inch either way. Individual product pages carry the exact chart for that blank; where they differ, the product page wins.
How to measure
Take a piece you already own and like the fit of, lay it flat, and measure across. Chest is armpit to armpit, doubled. Length is the highest point of the shoulder straight down to the hem.
Unisex tees & tanks
| Size | Chest | Length |
|---|---|---|
| XS | 31–34 | 27 |
| S | 34–37 | 28 |
| M | 38–41 | 29 |
| L | 42–45 | 30 |
| XL | 46–49 | 31 |
| 2XL | 50–53 | 32 |
| 3XL | 54–57 | 33 |
Hoodies, zips & crews
| Size | Chest | Length |
|---|---|---|
| S | 38–41 | 27 |
| M | 42–45 | 28 |
| L | 46–49 | 29 |
| XL | 50–53 | 30 |
| 2XL | 54–57 | 31 |
| 3XL | 58–61 | 32 |
Femme fit
Femme pieces — crop tops, bodycon, bodysuits, bikinis — are cut close and sized to the body, not to the garment. Take your usual US dress size. If you're between sizes and want it tighter, size down; for anything with a fixed waistband, size up.
| Size | US | Bust | Waist | Hip |
|---|---|---|---|---|
| XS | 0–2 | 31–33 | 24–25 | 34–35 |
| S | 4–6 | 33–35 | 26–27 | 36–37 |
| M | 8–10 | 35–37 | 28–30 | 38–40 |
| L | 12–14 | 38–41 | 31–34 | 41–44 |
| XL | 16–18 | 42–45 | 35–38 | 45–48 |
Between sizes?
Fleece: take the larger. Tees: take your usual. Femme: take the smaller unless there's a waistband. Still unsure — ask us before you order and we'll tell you straight.
Care
Cold wash, inside out, like colours. Tumble low or hang. Don't iron directly over a print. Printed pieces last longest when they're washed least aggressively.